The Lovable franchise proposal is calibrated to ensure franchisees a sustainable and long-lasting business, thanks to contractual conditions that limit business risk and 360-degree support, guaranteed by the company to foster a steady growth in the store. Throughout the affiliate journey to Lovable, the partner benefits from a constant affiliate. Both at the start-up stage, where the Company provides location-based consulting, a turnkey project, personalized initialization support and in-store support for the startup phase, both after the start of the store , Through ad hoc assistance on specific needs encountered by affiliates over time. This, thanks to a highly articulated and comprehensive training program, is provided by a staff of 12 highly experienced professionals in the field available to franchisees in the area. Franchisees also benefit from significant synergies in terms of communication and marketing. On the one hand, through the promotional material and visual merchandising for the shop provided by the company; On the other, thanks to customer loyalty tools through the Lovable Club.