The historical brand of children's shoes, PRIMIGI, was born in 1976 and has established itself in the market with its first steps footwear. Immediately it become synonymous with technological know-how, carefully selected materials and Italian style. The response was immediate: PRIMIGI's footwear are appreciated for the quality of materials, advanced manufacturing technology, carefully designed and calibrated form to help small feet to grow in health, according to innovative criteria for the industry. In few years PRIMIGI becomes leader of the Italian market, maintaining and strengthening gradually its position. Simultaneously, the spread of the brand starts also in major overseas markets. In 2001 the prestigious brand is acquired by IMAC spa, a leading manufacturer of footwear for men, women and children, which gives a strong technological acceleration. Over 35 years of experience and expertise in the child world lead the group to the Total Look PRIMIGI with the extension merchandise clothing. In 2007 the group expands its business, inaugurating the flagship stores "PRIMIGI STORE", a new footwear, clothing, underwear and accessories format, where every single part is coordinated with each other and all in one place of purchase. An absolute novelty in the Italian market, today the PRIMIGI STORE represents the only format able to offer a wide and complete range of products that allows to dress from head to toe, children from 0 to 14 years.